Governor Jerry Brown will visit UCLA this Tuesday to jumpstart his campaign to gain support for Proposition 30. 

Jerry Brown "Creative Commons"

Arguably his first major rally for Prop. 30,  Brown has been busy in recent weeks acting on legislation and raising money for the proposition campaign. 

“When you are asking people to give you $35 million bucks, it takes time,” Brown said in Oakland last week. 

Though Brown's attended several events during the past few weeks, he's said it was not necessary to emphasize Prop. 30 with voters until now, just three weeks before the Nov. 6 election.

Proposition 30 seeks to raise the sales tax by a quarter of a cent and increase income tax for those making more than $250,000 a year in order to temporarily close some of California’s multibillion structural deficit. 

Opposition to Proposition 30 has popped up in the past week with ads attacking the governor’s initiative. 

Molly Munger, the wealthy daughter of Warren Buffet's right-hand man, is behind Proposition 38, which would increase income taxes on all but the lowest-income Californians. 

Both initiatives seek to put funding back into schools, but disagree on the best way to do this. 

SEE ALSO: Prop 30 and Prop 38: Dueling Plans To Save California’s Schools

Political analysts emphasized the importance of Brown’s visit to Los Angeles.

When voters do not understand initiatives, they tend to vote “no” according to the Sacramento Bee.

"He's got to explain it to people, because it's his measure. He needs to be out there explaining it," Mark Baldassare, president of the Public Policy Institute of California, told the Contra Costa Times.