Olsen Twins Team With Sephora
Mary-Kate and Ashley Olsen are teaming up with Sephora to launch a new fragrance under their fashion house, Elizabeth and James. The announcement comes after the presentation of the label's Spring 2012 ready-to-wear collection.
While the name and possible notes of the scent are yet to be released, senior vice president of Sephora Originals, Michael McGreever, has confirmed that it will hit Sephora stores in March 2013.
Of working with the Olsen twins, McGreever tells WWD, “We look forward to bringing the modern perspective and fashion philosophy of Elizabeth and James designers Mary-Kate and Ashley Olsen to life with this prestige fragrance.”
This perfume will be the pair’s first since they strolled into the world of high fashion in 2006.
The Olsens have dabbled in the fragrance industry before; when they were teenagers, they created a range of body sprays for tween girls.