DNC, RNC Target Women Voters Different Ways
For Democrats, who historically capture the majority of the female vote, their goal was to remind voters of their platform favoring women's reproductive rights.
Before the Democratic National Convention (DNC), for the first time since Obama took office, more women rated the president unfavorable than favorable according to a new ABCNews/Washington Post poll Post poll released Tuesday night.
In Michelle Obama’s speech during the first night of the DNC, she spoke about women’s rights in the workplace.
“Barack’s grandmother started out as a secretary at a community bank…and she moved quickly up the ranks…but like so many women, she hit a glass ceiling.
And for years, men no more qualified than she was – men she had actually trained – were promoted up the ladder ahead of her, earning more and more money while Barack’s family continued to scrape by.
But day after day, she kept on waking up at dawn to catch the bus…arriving at work before anyone else…giving her best without complaint or regrets.
So when it comes to rebuilding our economy, Barack is thinking about folks like my dad and like his grandmother. He’s thinking about the pride that comes from a hard day’s work. That’s why he signed the Lilly Ledbetter Fair Pay Act to help women get equal pay for equal work.”
What seemed to be the most tweeted part of Michelle Obama’s speech came when she spoke about Obama’s views on reproductive rights.
“He believes that women are more than capable of making our own choices about our bodies and our health care…that’s what my husband stands for.”
While it is too soon to know the effect, if any, from the night on women voters, according to Twitter's official blog the first lady's speech peaked at 28,003 tweets per minute.
For Republicans, one goal at lst week's Republican National Convention (RNC) was to show the party supports women, after previously making headlines this year, first being accused of declaring a “war against women” based on the party’s pro-life, anti-abortion stance and then recently due to controversial comments by Rep. Todd Akin on rape.
Anne Romney has also spoken about how the economic times have affected women and their families.
“I don't think there's a woman in America who really expects her life to be easy. In our own ways, we all know better!
And that's fine. We don't want easy. But these last few years have been harder than they needed to be. It's all the little things — that price at the pump you just can't believe, the grocery bills that just get bigger; all those things that used to be free, like school sports, are now one more bill to pay. It's all the little things that pile up to become big things. And the big things — the good jobs, the chance at college, that home you want to buy, just get harder. Everything has become harder.
We're too smart to know there aren't easy answers. But we're not dumb enough to accept that there aren't better answers.”
Conversely, while not addressing reproductive rights, Mitt Romney's speech attempted to show his support for women by citing examples of women he has employed in office.
“As governor of Massachusetts, I chose a woman lieutenant governor, a woman chief of staff, half of my cabinet and senior officials were women, and in business, I mentored and supported great women leaders who went on to run great companies.”
The strategy may have paid off. After the RNC favorable impressions of Romney jumped 20 points among GOP women, the Washington Post reported.
Different news and social media sites pointed out differences between the two convention's approaches:
“If Mitt Romney and Republicans played up their feminine side last week in Tampa, Democrats on Tuesday were utterly and unabashedly feminist," said an Atlantic article. It added that the opening night of the Democratic National Convention was a "hard-edged appeal to women voters."
USC Political Science Professor Christian Grose tweeted Tuesday night:
“RNC gave better times to female gov't officials (Rice, Martinez) than DNC (though Warren tmrw). DNC focuses more on policy 2 appeal 2 women.
As the DNC contines tonight more differences between the two parties stance may become even more clear.
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