Jason Wu has created a 40-piece contemporary line for women called Miss Wu. The collection features hippie florals with inspiration taken from the 60s. Wu does not want the line to have a Jason Wu-for-less tag. Instead, he wants to explore the other side of himself, as quoted by Women's Wear Daily. 

"I always see Jason Wu [the collection] as my aesthetic, my design sensibility," Wu said. "Miss Wu is my personality. It was really fun to explore that facet of who I am- slightly more downtown, and with a more relaxed attitude."

 

The Miss Wu collection will be available at Nordstrom stores across the country in January. Nordstrom will have exclusive rights to the sale of the collection for a year, after which Wu plans to expand to the wholesale sector. By 2014, he also plans to add accessories to the Miss Wu label.