¿Juntos Con Romney?
While Romney's earlier position immigration distanced him from many Hispanic voters, the May jobs report, which placed unemployment among Hispanic Americans at 11 percent last month, up from 10.3 percent in April and highest level yet in 2012 the National Journal reported, could make Hispanic voters give Romney another look.
Recently, at a Hispanic-owned business in Texas, Romney attacked the “Obama economy,” saying that under the current president, the economy has been “particularly hard on Hispanic businesses and Hispanic Americans.” Romney went on to call the president “anti-small business” and “hostile” to the small businesses environment which has made it harder for businesses to hire more people, the Washington Post reported.
The Romney campaign asserted a similar message on its YouTube Channel. Saturday, the channel released, "Fine." The video, which presented President Obama as out-of-touch with the job market, criticized him for his recent assertion that “the economy is doing fine.”
Keeping to that message, earlier this week the channel released a video in Spanish entitled “Deprimente” or “Dismal” which shows a supporter of President Obama asserting that the country is on the right path and then contrasts that with the current economic statistics for Hispanic Americans.
Still, despite these efforts, a new Latino Decisions national poll released Friday put President Obama with a 43-point margin over Romney among Latino voters.
One reason for the vast gap could be that President Obama is currently outspending Romney significantly in Spanish-language media. While the president has already invested $1 million over the last five weeks, to emphasize the president’s health care and education reforms, Romney has spent about $13,000 on Spanish-language media since he became the unofficial official republican nominee, the National Journal reported.
However, those numbers could change. Romney recently created a committee entitled “Juntos con Romney,” or “Together with Romney,” led by former Secretary of Commerce Carlos Gutierrez, former Attorney General of Puerto Rico José Fuentes and former Administrator of the Small Business Administration Hector Barreto, Fox News Latino reported.
Romney's advisors are also trying to get him to soften his earlier rhetoric on immigration, Boston.com reported. Currently Romney is "studying" a modified version of the Dream Act, proposed by Romney's potential pick for Vice President Senator Marco Rubio (R-Fl) which would grant non-immigrant visas to young people here illegally if they go to college or serve in the military, ABC News reported.
Whether or not Romney's outreach will make an impact will soon be put to the test. Romney wil speak June 21 before the National Association of Latino Elected and Appointed Officials, the day before President Obama addresses the group. The speech could provide a clear contrast between the two candidates on a variety of issues, Boston.com reported, which might sway more voters to say sí se puede or juntos con Romney.
Reach Executive Producer Jackie Mansky here.