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LA Fashion Week Preview: Project Ethos Blends Fashion, Music, Art Into Live Show

Tanaya Ghosh |
March 6, 2012 | 2:11 p.m. PST

Staff Writer

Project Ethos brings a fresh concept to LA Fashion Week 2012 (projectethos.com)
Project Ethos brings a fresh concept to LA Fashion Week 2012 (projectethos.com)
Project Ethos is set to produce an unprecedented live event on March 13th, 2012 that will reach a global audience via internet streaming.

The Spring show, part of LA Fashion Week, will be held at Avalon Hollywood, in conjunction with Aston Martin and TNT Agency, who will be styling the hair and makeup looks of the night.

Project Ethos brings a fresh concept to LA Fashion Week with the help of prominent event producers Jin&Quinn, who have produced events for The Black Eyed Peas, Blackberry and Ducati.

The event will give a glance into the future of fashion, music and art with extra time beforehand for a meet and greet with show participants. There will also be a live musical performance from LA's own Hyper Crush, with live art installations from LabArt Gallery’s Sand-One, Jules Muck, and CYRCLE. Post-show, there will be an “event within an event,” complete with live performances, DJs and more.

The runway show will feature an eclectic collection of designers including Danielle Pettee (Danielle the Dress Maker), Ermelinda Manos, Wen Guo (Boditecture), Melissa Velia (Melissa Velia), Janean Johnson (JaJo Couture), Regina Marie Woods (G. Marie), Edita Bandaryan (Edita Collection) and Johana Hernandez (GLAUDI by Johana Hernandez).

Project Ethos stated that the unique experience will stream live at ProjectEthos.tv, so viewers worldwide can tune in. "After holding events in cities throughout the West coast, we realized that our participants need more exposure than to what's in their own backyard. ProjectEthos.tv is the answer,” said Jason Peskin, founder and C.E.O. of Project Ethos.

Jin&Quinn are the forces behind many branded lifestyle events in Los Angeles, and with clients like The Andaz Hotel, Mondrian Hotel, The W Hollywood, Chinese Laundry, and Fred Segal, viewers and guests can expect great things. Their past attendees have included Adrian Grenier, Dev Patel, Kim and Rob Kardashian, Macy Gray, Sam Worthington, Shia LaBeouf, Stevie Wonder, Taylor Lautner, Tara Reid, Taye Diggs, Vanessa Williams, Will.I.Am, Mark Zuckerberg, and Wilmer Valderrama.

With the best of the creative worlds coming together in so many ways, there is no doubt that attendees will be in for a one-of-a-kind treat, whether they are industry insiders or fans of fashion, music and art.

 

You can reach reporter Tanaya Ghosh here or follow her on Twitter.



 

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