warning Hi, we've moved to USCANNENBERGMEDIA.COM. Visit us there!

Neon Tommy - Annenberg digital news

Celebrities, Red Dresses And American Heart Association Combine For A Night Of Fashion

Essencejoy Evangelista |
March 18, 2012 | 1:58 p.m. PDT

Staff Reporter

The American Heart Association, in collaboration with LA Style Fashion Week, sponsored a celebrity red dress fashion show for a second year in a row. The show, featuring celebrities strutting the runway in beautiful red dresses, benefitted the Go Red for Women campaign, a "passionate, emotional, social initiative designed to empower women to take charge of their heart health."

The gorgeous red gowns were designed by fashion houses from around the world. Past featured designers have included Stop Staring!, Ina Soltani, Boss by Hugo Boss, Gypsy 05, Sherri Hill, BCBG Generation, Jen Awad & Manoukian.

Sexy Hair was the proud sponsor of the night and the online celebrity shoe spot, ShoeDazzle, provided shoes. Gleam by Melanie Mills combined with VoCe hair care and the designers to create one-of-a-kind trends while making use of long, beachy waves. In addition, Gleam by Melanie Mills provided her line of body makeup that was applied to the models' bodies. 

The red dress fashion provided the audience with a breath of fresh air as the celebrities walked the runway with a liveliness that was not present in earlier shows. The celebrities projected sass and spunk as they strutted in the beautiful red gowns, and one even proceeded to remove her shoes at the end of the runway.

The show ended with a gorgeous ball gown, and as the model made her way down the catwalk, she carried her baby who also sported an adorable red outfit. The details along the hem of the dress were very exquisite, and the tulle around the dress really contrasted with the red fabric underneath, creating a pink-colored gown that was breath-taking.

The show wrapped up with a final performance with another artist who donned a red leotard and cape.

Congratulations to the American Heart Association for an amazing show, and thanks again to LA Style Fashion Week & BubbleFish Media for organizing a week filled with music, fashion, food and, of course, fun!

Reach Staff Reporter Essencejoy Evangelista here. Follow her on Twitter.



 

Buzz

Craig Gillespie directed this true story about "the most daring rescue mission in the history of the U.S. Coast Guard.”

Watch USC Annenberg Media's live State of the Union recap and analysis here.