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Neon Tommy - Annenberg digital news

REVIEW: Taco Bell Tackles Breakfast

Julia Hodges |
February 7, 2012 | 10:19 p.m. PST

Staff Reporter

Inside the Jacksonville sausage wrap (Julia Hodges / Neon Tommy)
Inside the Jacksonville sausage wrap (Julia Hodges / Neon Tommy)
 Taco Bell now serves breakfast at nearly 800 locations around the Western United States. Options include breakfast burritos, Jacksonville sausage wrap and hash browns. The chain partnered with Seattle’s Best and Cinnabon to offer the signature coffee and Cinnabon Delights, cinnamon dough balls filled with sweet cream cheese icing. Prices range from 99 cents to $2.79 per item. 

 With the breakfast sausage wrap, think Crunchwrap Supreme but smaller and filled with scrambled egg, cheese and a Jacksonville sausage patty. It was an appropriate size for breakfast and very easy to eat on the go. The tortilla gave the wrap a nice crunch and toasted flavor, but the contents of the wrap were generic in taste. The hash browns are delicious and nearly identical in look and taste to McDonalds hash browns.  

 

Jacksonville sausage wrap & hash brown
Jacksonville sausage wrap & hash brown
Taco Bell’s “First Meal” will start between 8 and 9 am, depending on the location, and will be served until 11 am. It is quick and convenient, but can it compete with McDonalds' well established breakfast? Taco Bell is following the trend towards breakfast that many other fast food chains, such as Wendy’s and Subway, have also recently adopted. If the breakfast proves successful in the 800 trial locations, the company hopes to expand breakfast offerings to all locations by 2014.  

 

 

 

 

Reach reporter Julia Hodges at jshodges@usc.edu



 

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