Super Bowl Ads: The Good, The Bad And The Ugly
They have always provided us with hilarious, sometimes even touching moments, and this year the beer commercials were no different. Among the goodies were two creative spots by Budweiser and Bud Light. Budweiser crafted a commercial around the concept of alcohol during Prohibition. Beer is taken away from the general public but by the end of the ad a crowd of people help hand out cases of beer off a truck. The outcome was cute, comical and visually exciting. It seemed to be all about the history and nostalgia of our country over the usual modern trendy romance of beer commercials. The famous Budweiser Clydesdales made an appearance. Bud Light introduced a beer-fetching dog in a commercial which combined a pool party, bikini-clad ladies and man’s best friend doing what every man only wishes he could train his dog to do. Another Budweiser spot deserves mentioning for its ingenious slogan, “Great Times Are Always Waiting, Grab Some Buds.”
Some oldies but goodies came back with all new flavor. The E-Trade talking baby commercial had the young infant, probably one of the smartest brand ambassadors in commercial history, advising a young nervous father to look into E-Trade to provide for his newborn. The E-Trade baby gives Budweiser’s Clydesdales a run for their money.
Coca Cola re-birthed their polar bears as brand ambassadors. In the first Coca Cola commercial of the night, the polar bear tries with all its might to hold on to one glass bottle of Coke as he slips and slides all over the ice. He ultimately comes out successful, and the viewer couldn’t help but smile and laugh at the cute factor in this ad.
TaxAct provided more cute comic relief in their spot featuring a little boy who couldn’t seem to find a bathroom in time so he decides to improvise by going in the pool. And most everyone enjoyed Chevrolet’s screaming graduate who mistakenly believes his neighbor’s brand new yellow Chevy is actually a car his parents bought for him.
Promos also took center stage this Super Bowl circuit. Betty White helped "The Voice" cast promote their new show which premiered after the game, at the end jokingly saying, “It’s about time somebody wanted me for my voice and not my body.” The "Smash" promos have not let up since sometime mid-January, and they were scattered throughout the game as well, boasting a cast that includes Anjelica Huston, Debra Messing, and Katherine McPhee. Swamp People had a spot. How did they afford an ad? We’re still not sure.
As a testament to the importance of Super Bowl ad spots, there weren’t nearly as many bad commercials as good, but there were some questionable ones nonetheless.
The Oikos commercial with John Stamos was confusing. Stamos was head-butted by his yogurt-eating companion and knocked to the floor, unable to consume his apparently deadly but tasty Greek yogurt. It was nothing if not perplexing. Another confusing spot was Jack In The Box’s young man who proceeds to tell his mom he is marrying a piece of bacon. He is later told at his wedding, “You may now eat the bride.” The Fiat commercial was equally as confusing, not surprisingly including nine parts scantily clad woman to one part actual car making it almost impossible to tell what was being advertised for the majority of the ad.
At the very middle of the game, a shadowy Clint Eastwood had a Chrysler spot in which he preached to the country about how, “It’s only halftime. We still have the whole second half America.” The double entendre, if a little overdone, was well-placed and memorable. We always have the second half. And we always have next year, America. Cheers to another memorable Super Bowl, on and off the field.
Reach reporter Abby Wallman here