VW Super Bowl Teaser Ad "The Bark Side" Goes Viral
Volkswagen is upping its game for this year's Super Bowl with another Star Wars themed ad. Titled "The Bark Side," the ad features a group of dogs dressed up as Star Wars characters and barking out the "Imperial March," the theme closely associated with Star Wars villain Dark Vader.
A teaser video for the VW's Super Bowl commercial was played during ABC's "The Middle" last week, then subsequently went viral on the Internet after it was posted on YouTube. So far, the video has been viewed more than 7 million times.
This is the second year in row the auto company has used Star Wars in its Super Bowl ad. A commercial produced by VW featuring a young boy dressed in a Darth Vader costume turned out to be a big hit last year.
"The Bark Side" is scheduled to air during the third quarter of the Super Bowl, which will be played February 5.
Watch the teaser ad below: