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Marni Creates New Line With H&M

Denise Gonzalez |
December 5, 2011 | 12:45 a.m. PST

Staff Reporter

Marni brings its bold prints and trademark aesthetics to H&M (Image Courtesy @modishm)
Marni brings its bold prints and trademark aesthetics to H&M (Image Courtesy @modishm)
Marni will bring a modern boho twist to H&M this spring with bold and vivid prints. 

Marni, founded and designed by Consuelo Castiglioni, is the latest fashion line pairing with H&M following the success of this winter's Versace at H&M collection.The Fashion house will be bringing their trademark prints, color blocks and aesthetics, which will be at the top of every fashionista's list this spring.

The collection (which is available in both men and women's clothing and accessories) includes a wide array of bold and contrasting prints for a more modern boho-chic look, as well as Marni's trademark polka-dot print. The collection will also showcase chunky necklaces and conical hats among other aesthetic pieces.

Castiglioni told Forbes that she wanted to bring Marni's trademark style to H&M.

"I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian
elements," said Castiglioni.

The Marni for H&M Collection will be available in over 250 stores and online starting March 8, 2012.


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