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Marc Jacobs' "Oh Lola!" Ad Banned In The U.K.

Allison Selick |
November 14, 2011 | 4:37 p.m. PST

Fashion Editor

(Photo Courtesy Twitpic @erwinthegreat)
(Photo Courtesy Twitpic @erwinthegreat)

Marc Jacobs' ad for his famous "Oh, Lola!" perfume has been banned in the U.K. Starring the (not exactly sexual) actress, Dakota Fanning, the ad has been deemed lewd by Britain's public. Fanning is posed seated, leaning back on her hand, with a bottle of "Oh, Lola!" perfume resting on her legs. Some argue the pose is non sexualized, and the bottle is in no way provocative. Even so, the ASA (Ad Standards Authority) ruled that the ad was indecent, stating that they

considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child. We therefore concluded that the ad was irresponsible and was likely to cause serious offense.

The fragrance is described as "juicy and youthful" and is aimed at a younger crowd. Because of this, Dakota Fanning was thought to be a perfect model choice. Only time can tell if "Oh Lola!" holiday gift sets will still be flying from Macy's this holiday season. 

Reach writer Allison Selick here

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