Jason Wu To Collaborate With Target
Wu, 29, is best known for designing Michelle Obama's gown for the Mid-Atlantic regional Inaugural Ball in 2009, and the First Lady has worn many of his ready-to-wear pieces to photo shoots and campaign events. In fact, Michelle Obama was seen shopping at a Target store in Alexandria, Virginia last week, a move which has been criticised as a possible PR stunt.
Following September's Missoni for Target collection, which sold out within a day and crashed the Target website, Wu's collection will no doubt be a milestone for the young designer, and is sure to create more fans of his elegant, ladylike clothes among women who may not have a First Lady's budget.
Wu told Women's Wear Daily, "The exciting thing about this limited edition collection of affordable women's wear and accessories is that it allows me to reach a wider audience and bring my designs to people who may not have been able to purchase them before."
@TargetStyle recently posted this photo of a print that will be used in the collection, as well as this picture of Wu's muse, a cat named Milu. Harper's Bazaar posted this sketch by Wu to their Tumblr this morning. "My collection will embody my signature aesthetic of feminine sophistication, with a mischevious nod to the 1960s," Wu told Harper's Bazaar.
The collection, which will include apparel, handbags, and scarves ranging from $20-$60, is planned to debut on February 5, 2012 in Target stores and at target.com. Target has also released a teaser video, which can be seen here.
Chloe can be reached here.
Best way to find more great content from Neon Tommy?
Or join our email list below to enjoy the weekly Neon Tommy News Highlights.