(Image Courtesy of Wikimedia Commons)

On Thursday, September the 22nd, groups of models in DVF wrap dresses met in Times Square, Union Square, Soho, and the Bowery. These women formed a flash mob, promoting Diane Von Furstenberg's newest scent, 'Diane'. Chanting 'DVF, DVF!' down the street, the women made their way to the iconic Bloomingdale's on the Upper East Side. 

On Saturday, these mobs appeared in Paris. Across the river from the Eiffel Tower, women in every color and pattern of Von Furstenberg's classic wrap dress danced to 'I'm Every Woman'. 

Today, there will be mobs in Madrid, with flash mobs in Lisbon, Warsaw, and Milan to follow. 

The fragrance is now sold exclusively with Sephora and on DVF.com, at 50mL/100mL and $65/$90. The bottle is gold and fabulous.

We can't wait for more, Diane!

Contact Allison Selick here