Missoni For Target: The Wait Is Finally Over
Missoni for Target finally hits stores nationwide Tuesday, a long awaited arrival since the store's announcement of the collaboration back in early May.
Target is known to do collaborations with major designers ranging from Proenza Schouler to Zac Posen, taking the "unaffordable" out of high-fashion.
The Missoni collaboration is the largest collection Target has done thus far with a range of nearly 400 pieces varying from home decor, children's clothing to an early favorite 60's inspired beach cruiser.
"I dreamt about the Missoni 4 target bike last night..." tweeted Jessica Alba as early as last Wednesday.
The iconic Italian Missoni lifestyle that was available to a select economic class is finally accessible to the general public at affordable prices.
The famous, mod printed pillows are only $30, drastically lower than the $150 price tag found on nearly identical Missoni cushions at most department stores.
Such costs led to the mayhem that was Target earlier this morning including large crowds at every store nationwide and the crash of the online site only three hours after the brand became available. Stores were sold out of the collections as early as 8:30 this morning.
The Missoni line has spawned an outsized demand, but is set to restock and reload for the next round of price-weary fashionistas.
Unfortunately, the collection is only available until October 22, so if you haven't already, get to your local Target store...fast.
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