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Ben & Jerry's Launches "Schweddy Balls" Ice Cream

Veronica Werhane |
September 9, 2011 | 3:17 p.m. PDT

Food Editor

Ben & Jerry's Schweddy Balls Ice Cream (Flickr)
Ben & Jerry's Schweddy Balls Ice Cream (Flickr)
Who needs birthday cake when you can have some Schweddy Balls instead? Ben & Jerry’s lightheartedly invites dessert lovers everywhere to ditch the cake and do just that, as they introduce their newest ice cream flavor, Schweddy Balls, in honor of the classic Saturday Night Live sketch starring Ana Gasteyer, Molly Shannon, and Alec Baldwin.

Featuring Gasteyer and Shannon as hosts of a National Public Radio show called “Delicious Dish,” the comedic sketch casts Baldwin as bakery owner Pete Schweddy who shares his famous dessert: Schweddy Balls.

So, what exactly do “Schweddy Balls” taste like? The limited edition flavor features Fair Trade vanilla ice cream with a hint of rum, loaded with fudge-covered rum balls and milk chocolate malt balls—slightly different than Baldwin’s description of his Schweddy Balls.

Why choose Schweddy Balls to be the next flavor in the spotlight? Ben & Jerry’s CEO Jostein Solheim explains the inspiration behind the flavor:

“We’re huge ‘Saturday Night Live’ fans here at Ben & Jerry’s and admire the writers, the crew and the players for their unparalleled ability to bring levity and laughter to America for decades. No other show has made such an impact on our culture, poking fun at our accomplishments, our failures, and our history: the good, the bad and the ugly. Since 1975, ‘Saturday Night Live’ has allowed us to laugh at ourselves and for that we say thanks.”

The "Schweddy Balls" sketch was one of the most memorable for the cast, making this honorary ice cream an extra-special treat for them.

 

Ben & Jerry’s certainly has a gift for spreading the word about their latest frozen treats, as "#schweddyballs" topped the "trending worldwide" list on Twitter when the flavor was announced a few days ago.  

Schweddy Balls isn’t the first flavor to raise some eyebrows, either. The launch of Bonaroo Buzz—an ode to the summer music festival in Manchester, TN—concerned some that the word “buzz” in the title suggested that the ice cream had potential intoxicating effects.  Ben & Jerry’s made it clear that the ice cream had no intoxicating effects, despite its whiskey-infused caramel swirl.

Available in both pints and Scoop Shops, Schweddy Balls joins other star-studded flavors launched by the Vermont ice cream makers, such as Jimmy Fallon’s Late Night Snack, Stephen Colbert’s Americone Dream, and John Lennon’s Imagine Whirled Peace.

As questionable as it may sound, ice cream lovers everywhere just might find themselves unable to resist licking some Schweddy Balls, thanks to Ben & Jerry's.

EDITOR'S NOTE: In a previous version of this story Nashville was incorrectly stated as the location of Bonaroo; Bonaroo is held in Manchester, TN.

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Comments

Anonymous (not verified) on September 11, 2011 2:39 PM

Bonnaroo is in Manchester, TN, not Nashville.

Your rating: None Average: 2.3 (3 votes)
Anonymous (not verified) on September 11, 2011 12:32 AM

Cool scoop!

Your rating: None Average: 1 (1 vote)
Anonymous (not verified) on September 10, 2011 5:09 PM

Isn't this a little late to the game? That was 20 years ago. Why not "30 rocks" (the cop look like Alec Baldwin)? That's the biggest Baldwin trend on Twitter.

Your rating: None Average: 4 (2 votes)

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