Amazon is redesigning their website to become tablet friendly (credit Wall Street Journal)

According to TechCrunch, experts expect the new design to be easier to use on tablet computers, fitting in with reports of an Amazon tablet in development.  Amazon expects the redesign to go live this fall.

From TechCrunch:

The company believes the updated look will make searching for and discovering items easier. But in particular, Amazon notes that the design is meant to better highlight products like MP3′s, Kindle eBooks, digital games and apps from the Amazon Appstore for Android.

The Wall Street Journal was able to take a look at the new website, observing that the redesign is "less cluttered" and contains more prominent links to digital rather than physical goods.

After the testing, it is unclear how consumers will react to the change, especially during the Fall and Winter shopping seasons.

Reach writer Shea Huffman here.