warning Hi, we've moved to USCANNENBERGMEDIA.COM. Visit us there!

Neon Tommy - Annenberg digital news

No-Focus Cameras To Excite Photo Newbies

Jacob Chung |
June 22, 2011 | 6:02 p.m. PDT

Senior Tech Editor


Will Lytro's No-Focus technology revolutionize the world of photo? (Lytro.com)
Will Lytro's No-Focus technology revolutionize the world of photo? (Lytro.com)
Want to take great pictures but lack the discipline to learn the art of photography? The all-auto mode on your Canon not doing justice to the beauties of the world? Are low light conditions, the bane of your existence? Well tech startup, Lytro, empathizes. 

The self proclaimed, "transformers of the light field" have introduced to the world, Wednesday, an innovation to rid the days of blurry pictures.

The innovation some are calling revolutionary to the photo world, steps away from traditional methods of capturing images and bring life to what the company calls, "living pictures." 

"Shoot now, focus later," their mantra reads. 

Using the theory of light field--an idea relating to the amount of light traveling in every direction through every point in space--Lytro's technology is able to alter the point of focus in a given picture after the photograph has been taken. 

"The light field sensor captures the color, intensity and vector direction of the rays of light," Lytro says on their blog. "Relying on software rather than components can improve performance, from increased speed of picture taking to the potential for capturing better pictures in low light." 

Aside from assisting the photographically challenged, this technology, Lytro says, will ring in new opportunities for camera lens development. 

Also of note, the company says their new technology will enable cameras to capture 3D photos with the use of a single lens. 

There are no specific dates on the release of said revolutionary technology, but more information is expected later this year

Lytro's PR video: 



Craig Gillespie directed this true story about "the most daring rescue mission in the history of the U.S. Coast Guard.”

Watch USC Annenberg Media's live State of the Union recap and analysis here.