Twitter May Buy TweetDeck
The potential deal is part of the social media company's campaign to appeal to Twitter "power users."
TweetDeck is a customizable browser where Twitter users can tweet from one or multiple accounts, add columns for Twitter searches, and send updates to other social media outlets like Facebook, MySpace and LinkedIn. The third party application is a favorite of many "power users."
As it has grown, its relationship with Twitter has reportedly deteriorated. (Twitter blocked UberMedia apps in February, claiming a violation of Twitter's terms of service.)
UberMedia is reportedly going to use its base of Twitter clients as a way to launch a Twitter-like service. If it owns TweetDeck, then UberMedia has an even strong base for its own Twitter-killer.
For that reason alone, Twitter would want to keep it away from UberMedia.
The company this year will try to make the breadth of its content more visible to first-time visitors, helping them quickly discover information about stocks, sports and other organizations and individuals they care about, the people familiar with the matter said.
One possibility is showcasing tweets by well-known people or organizations located in the user's region, or from certain types of users, such as athletes or musicians.
Read all of The Wall Street Journal's article here.