McDonald's is accepting job applications at its 14,000 nationwide locations until 5 p.m. Tuesday as the fast-food giant attempts to hire 50,000 workers in a single day.

Lumping all the hires in one day amounts to public relations move for McDonald's, which wants to get the word out that flipping burgers is not a dead-end job but rather a career-opening move. 

A McDonald's representative said sustained sales growth created the need for 50,000 new crew‐level and restaurant management positions to ensure a "quick and quality" experience for customers.

"We believe this effort is an opportune time to re‐educate and remind people about the unique employment opportunities and benefits McDonald’s offers," said Jeanne Kemp, the McDonald's human resources director for Southern California, in a statement.

The company hired 50,000 employees last April too in preparation for peak summer months.

McDonald's, which will report its first quarter earnings on Thursday, reported strong sales in February, especially in Europe. McDonald's breakfast dollar menu has continued to be a hit in the states.

Pay for the new hires is determined by the operator of each location. By the end of the day, the company and its franchisees should employ 700,000 people in America and 1.7 million globally.

The operator of half a dozen South L.A. McDonald's locations had received about 100 applications by 11 a.m. for about 20 openings, according to an employee at the McDonald's on Western Avenue and 18th Street.

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