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30 Seconds Costs $1 Million For Oprah Finale

Alexa Hess |
April 12, 2011 | 2:08 p.m. PDT

Deputy Arts Editor

Image courtesy of Creative Commons
Image courtesy of Creative Commons
Advertisers understand the importance of reaching a large audience.  In this case, they're even shelling out millions to air an advertisement during the "Oprah Winfrey Show" finale.

As of now, the asking price is $1 million for a 30 second spec.  Depending on placement, some advertisers may be paying more. As one of the most-anticipated show finales, advertisers see it as: the better the offer, the better the placement. 

This principle is nothing new. Ad buyers spent nearly double for a spot in the "Friends" finale.  Even in 1998, advertisers paid $1.42 million for their spot in "Seinfeld."

While the price is set high, the rewards are worth it.  Shows like these attract about 50 million viewers or more.  This rating is only topped by events such as the Super Bowl.

To find out what other shows required pricy advertisements, check out The Hollywood Reporter.

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