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Keira Knightley Becomes Superwoman For Chanel's Coco Mademoiselle

Piya Sinha-Roy |
March 22, 2011 | 10:59 a.m. PDT

Senior Entertainment Editor

Keira Knightley returns in an exquisite ad campaign for Chanel's Coco Mademoiselle fragrance (Chanel/Facebook)
Keira Knightley returns in an exquisite ad campaign for Chanel's Coco Mademoiselle fragrance (Chanel/Facebook)
It's that time of year where Chanel bestows another intricately beautiful advertising campaign on its loyal fans. Chanelistas have been craving to see this ad after the brand posted sneak peeks with two teaser trailers.

The 2011 Coco Mademoiselle fragrance features Chanel ambassador Keira Knightley as the face and body of the iconic perfume. The short film sees Knightley wake up to an idyllic morning, slip on some Coco Mademoiselle and strut her stuff in a skintight beige leather catsuit as she sits astride a matching motorbike and takes on the sunny streets of Paris. She heads to a photographer's apartment (played by the dashingly handsome Alberto Ammann), where an enticingly sexy photoshoot takes place, before Knightley takes swift leave through the window and rides off into the sunset.

The tag line reads "Coco Mademoiselle is here again, beautiful, independant and mischievous," and Knightley plays the fierce, sexy, sultry seductress who takes charge of her own destiny against the exquisitite backdrop of Paris.

Just like Knightley's Chanel debut in 2007, this sequel is also directed by Joe Wright and once again features Joss Stone covering James Brown and Betty Newsome's "It's A Man's Man's Man's World." British director Wright has also previous worked with Knightley on "Atonement" and "Pride And Prejudice."

The ad campaign is the latest to promote the Chanel fragrance created in 2001 for the brand's younger fans. The citrusy scent is cut by notes of Italian jasmine, musk and vanilla and was created in 2001 by Chanel's head perfumer, Jacques Polge. 

Knightley is joined by "Gossip Girl" starlet Blake Lively, who is the newest ambassador for Chanel as the face of the Mademoiselle handbags.

WATCH: Keira Knightley becomes a Chanel Superwoman for Coco Mademoiselle.

Reach Senior Entertainment Editor Piya Sinha-Roy here, and follow her on Twitter @PiyaSRoy.



 

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