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"Jersey Shore" Snooki Launches Jewelry Line

Allison Selick |
February 15, 2011 | 9:07 p.m. PST
Snooki has launched her own jewelry line in the latest bid to expand her brand (MTV)
Snooki has launched her own jewelry line in the latest bid to expand her brand (MTV)
Business is booming for Nicole 'Snooki' Polizzi. She has written her own New York Times best-seller and created her own line of slippers, all while causing ruckus and outrage on MTV's "Jersey Shore."
At the start of this year, our favorite pint-sized fake-tanned reality star announced the creation of her new jewelry line with a surprisingly simple necklace called the 'Snooki Party Ball'. The front of the pendant contains pink faux-sapphires woven into rhodium-plated silver, and the side that rests on the skin reads 'Snooki' in silver.
Continuing with the New Year theme, the pendants are limited edition for 2011. Each month Snooki will create a new piece for her line, which is sold exclusively through Diamond Shark and will soon expand to rings, bracelets and earrings, all ranging from $25-$50 (and her $19 'Love Pendant', sold for Valentine's Day).
Over the next year, Snooki expects to expand her brand into various markets, including fashion (denim, sportswear, swimwear, lingerie and handbags), beauty products (fragrances, makeup, shower accessories and personal care items) and even bedding and home goods. It looks as though pretty soon there will be something for the guidette in all of us. 
Reach reporter Allison Selick here.


 

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