How do you turn a Facebook fan into a fundraiser…a marcher…a volunteer?

This is the question Community Coalition of South LA (CoCo), an advocacy group that works to reduce poverty, crime and drug use in South Los Angeles, is grappling with.

CoCo’s push to increase their online efforts comes at a time when a firestorm of criticism has erupted around so-called “digital activism.”...

Two weeks ago CoCo launched an online campaign soliciting design ideas for a memorial commemorating members who have passed away.

Read the rest of this story at Watt Way, a multimedia website collecting reports from Los Angeles-area schools and neighborhoods produced by undergraduate and graduate students at the USC Annenberg School for Communication and Journalism.