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Bloglovin' Award Winners Showcase The Cream Of The Stylish Crop

Lydia O'Connor |
February 20, 2011 | 3:57 p.m. PST

Staff Reporter


Most Original Blog: The Man Repeller (Leandra Medine)

In the frosty world that is high fashion, dominated by stoic models humorlessly strutting down runways in fur sunglasses and glammed-up turbans, man-repelling expert Leandra Medine, 22, tells is like it is. “It's not in my nature to leave elephants-in-the-room unaddressed,” she blogged upon comparing runway looks to everything from airplane neck pillows to vaginas (a oft-noted design homage on The Man Repeller). That isn’t to say Medine finds these outlandish designs a joke — it’s quite the oppositeactually; as Medine would put it, they give her quite “the lady boner.” The Man Repeller is all about embracing the fashions women love and men despise, tossing aside any notion that one’s personal style should serve as a mating call. Man-repelling favorites of Medine’s include “harem pants, boyfriend jeans, overalls, shoulder pads, full length jumpsuits, jewelry that resembles violent weaponry and clogs.”


Best Street Style Blog: The Sartorialist (Scott Schuman)

Known as the pioneer of the fashion photography blog, Scott Schuman has been giving fashionistas a reason to rock their personal style everyday since 2005 — it has to be a life goal of every slave to style for Schuman to chance upon them traipsing about New York, Paris, London, Milan or Florence (to name a few of the cities he photographs in) and be featured on his blog. The Sartorialist documents the street style of men and women, the old and the young and the people that are trying to look interesting and the people that just are interesting. Schuman’s photography has gotten him work with Style.com, Saks Fifth Avenue and Burberry.


Best Personal Style Blog: Fashiontoast (Rumi Neely) 

Also named Blogger of the Year, Fashiontoast creator Rumi Neely truly has taken this past year to turn her dark-pallet, undone, gothic-bohemian-beach-chic look into a career, gaining her design jobs at RVCA and Dannijo,modeling opportunities at Forever 21 and Free People and other collaborative work with Shopbop and Revolve Clothing.  With Fashiontoast up and running since 2007, Neely’s followers have been able to witness her style evolutions. Today, her style is recognized for being pleasingly messy and unapologetically whimsical and dramatic. Masks, larger-than-life furry coats and winged headbands make plenty of appearance. 


Best Fashion News Blog: Who What Wear (Katherine Power and Hilary Kerr)

Composed of collages that depict something of-the-moment in fashion accompanied by short articles, Who What Wear is the ultimate daily-check of fashion blogs. Regular post themes include Girl of the Month, Beauty Board, What Was She Wearing, Trend Report, Accessory Report and Do It Yourself. Come to Who What Wear to develop new style crushes, become an in-the-know shopper, to get the rundown on the looks from red carpet events and premieres and to build up an unfortunately out-of-your-price-range wishlist. 


Newcomer of the Year: The Blonde Salad (Chiara Ferragni)

From Italy with love, Chiara Ferragni of The Blonde Salad may own an enviable number of designer handbags, but her tendency to make silly faces for the camera and sport looks that are less costume and more everyday-fashionista keep any sort of pretentiousness from infiltrating her blog. Started in 2009, The Blonde Salad reports from Milan and has recently captured the attention of personal-style-blog-readers far and wide. Not one for dramatic poses and artful blog photo shoots, Ferragni truly offers readers a glimpse into the every day life of a charmingly well-dressed law student. A bonus: Ferragni is known to respond to comments posted on her entries.



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