Seth MacFarlane Crafts Demented LeBron Commercial For Nike
We are not the same. I am a martian.
The line belongs to Weezy, but it may as well have been written for Seth MacFarlane (the uber-cartoonist responsible for Family Guy, The Cleveland Show and American Dad) judging by this commercial he drew up for LeBron James' new shoe.
Tasked with creating a unique campaign for the titans of the high top, MacFarlane put together a short cartoon featuring a shoe -- the Nike LeBron 8 -- as the protagonist.
The shoe unboxes a pair of miniature LeBron figures, straps them to its feet and bounces around in them. The "shoes" emit a squeaky sound as the camera quickly cuts to LeBron bolting upright in his bed. A bad dream. Nothing to worry about. Just buy the kicks.
See video below.
Weird, right?
I'm not sure where Nike plans to air this context-less bit of nightmarism, but it's a doozy.
Hopefully Nike goes in a less space cadet direction with their next venture.
Assist, Ball Don't Lie.
To reach editor Patrick Crawley, click here. Follow him on Twitter at @BasketballFiend.