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Neon Tommy - Annenberg digital news

There's Hope For Journalism And Public Relations Amid Times Of Change

Neon Tommy |
September 26, 2010 | 12:52 p.m. PDT

In a blog for the Pollack PR Marketing Group, Geneva Overholser, director of the USC Annenberg School of Journalism, offers her top five tips for journalists and public relations gurus in adapting to change in this "Time of Unsettlement."

  1. It's about the public.
  2. Traditions aren't what matter; principles are.
  3. Collaboration and participation are the future.
  4. The good old days had their problems.
  5. We can do it BETTER this time.

To read the rest of her post, click here.



 

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