warning Hi, we've moved to USCANNENBERGMEDIA.COM. Visit us there!

Neon Tommy - Annenberg digital news

More Money May Not Mean More Votes In California Election

Laura Cueva |
September 4, 2010 | 3:38 p.m. PDT

Staff Reporter

The Race for California
The Race for California
Although political candidates are spending more and more money on every individual vote, it turns out voter participation is actually going down.

A new report from the Fair Political Practices Commission shows that as politicians spend more money to win votes, fewer voters are actually being reached.

The report also published a list of the money spent per vote during recent gubernatorial races. Al Checchi, former Northwest Airlines chief executive officer, spent more than $70 per vote received in the 1998 Democratic gubernatorial primaries - almost five dollars more per vote than Meg Whitman spent during the recent Republican primary. Checchi lost the primary to Gray Davis. 

FPPC Chairman Dan Schnur said the trend has definitely caused campaigning costs to go through the roof.

"No matter where our candidates get their money, it’s clear that they’ll spend more money this year than ever before," Schnur said.


To reach reporter Laura Cueva, click here.



Craig Gillespie directed this true story about "the most daring rescue mission in the history of the U.S. Coast Guard.”

Watch USC Annenberg Media's live State of the Union recap and analysis here.