The Race for California

A new report from the Fair Political Practices Commission shows that as politicians spend more money to win votes, fewer voters are actually being reached.

The report also published a list of the money spent per vote during recent gubernatorial races. Al Checchi, former Northwest Airlines chief executive officer, spent more than $70 per vote received in the 1998 Democratic gubernatorial primaries - almost five dollars more per vote than Meg Whitman spent during the recent Republican primary. Checchi lost the primary to Gray Davis. 

FPPC Chairman Dan Schnur said the trend has definitely caused campaigning costs to go through the roof.

"No matter where our candidates get their money, it’s clear that they’ll spend more money this year than ever before," Schnur said.

To reach reporter Laura Cueva, click here.